Geriausi Lietuvos dizainerių darbai 2015

Tomas Jankauskas

Porsche Type 64 Concept 2039

Porsche type 64 concept 2039.

In 2039 Porsche will celebrate 100 years anniversary of it most legendary car. Type 64 what’s considered  to be first true Porsche. It is also known  as a Berlin to Rome race car. Although the race never happened it was very highly anticipated.  At the time this cars design was ground-breaking. Aerodynamic  specifications of this car where second to none. Full aluminium uni-body and closed wheel caps help to achieve minimum drag.  Engine was placed in the middle of a car to achieve perfect weight distribution. V10 engine allowed to reach high speeds. Nevertheless the car was widely used as the everyday transport by Ferdinand Porsche himself. Making a statement that this was not only a great race car but also practical means of transportation.

In 1939 type 64 was a radical car, at that time it was the cutting edge of all vehicles, hundred years  after in 2039,  it must go even further.

Porsche was always described for its purity.  Having very soft and positive form. Many would describe its design language as very conservative , but to be more precise it is a progressive design which comes from Porsche historical roots.  It is the only brand which can boast such a versatile usage of they’re cars.  In the morning you can take your Porsche to the racetrack and in the evening you can still elegantly land in front of the Opera House. Keeping in mind that this car could be still used as a daily commuter  while it is a proper super car. This concept is not dedicated to answer the question what Porsche brand is now but rather ask them. It might not be appreciated by many hardcore fans of this brand but I believe this is the time for Porsche to move to a new era of modern design . The goal of the new design language is to describe fluid shapes in the more defined manner..  Meaning that soft shapes kept  but interpreted in the more modern way. My main goal was to take original Porsche type 64 as a source of inspiration, and make a new radical car for the brand. In this sense it is not a simple redesign project,  but rather a whole new design approach. To achieve that I used cutting edge technology on combination with timeless design language. Of which Porsche was always famous for. Taking original Porsche volume and combining it with a new intricate graphic solutions, was my approach to achieve new design language.

It was important to keep a strong brand identity, so I couldn’t afford to change both: volumes and graphics. In case I would have, the car wouldn’t be recognized anymore as a true descendant of a brand.

At the end this car is packed with all the latest technologies, while maintaining its design purity. Technology is so much embedded in type 64 concepts design that it even provides an aesthetic features such as triangulated accents along the body lines. These are used as a radiators to provide so much needed cooling for a one of a kind thermoelectric power-plant.

I refused to use stylistic design for this car, as I believe Porsche should only have beautiful executed design that performs. Such as monolithic back light, which sweeps gently around the back, serving as a downforce generation source.

Same goes for a wheel hubs, which feature a stationary middle part for improved airflow, while sophisticated internal part made out of triangulated cooling surface provides maximum heat output.

In order to achieve my goals, I needed to take every consideration in mind, starting from technology, rich heritage, engineering and of course aesthetic appeal. Many questions were raised, while I thought how to approach a new concept:

* Is the car still is desirable product?

                      * Form follows the function or vice versa?

                      * Car as the avatar of its user?

                      * How long can Porsche company rely on classic design cues ?

                      * What is the main character that describes the Porsche cars ?

These questions helped me define my final design.

Making the right decisions while designing and trusting very own intuition was the key.

At its time Porsche type 64 was a ground-breaking car. With my concept in mind I wanted to take inspiration from this amazing car and to make a new definition of Porsche brand. Rather than doing some simple restyling of a new generation car.

This project faced me with the biggest challenge so far, that I encountered during my car design experience. Redefining a new Porsche is a complex matter because it’s one of the best established car brands in the world .

At the end the main goal was to do design the most sporty Porsche ever.

12032014_TJ_type64_thesis_rendering_01a3 (4)_DSC1305bck 01_ma_thesis_jankauskas02_PFSS2014 _DSC1310 _DSC1291 _DSC1288 _DSC1287 _DSC1278 _DSC1258 _DSC1254 _DSC1249 _DSC1237 _DSC1210

Kas yra "Dizaino Indeksas LT" ?

Pasitelkę statistikos duomenis bemat galėtume sužinoti bet kokius indeksus –  bendrojo vidaus produkto dydį, tenkantį vienam gyventojui, infliacijos rodiklį, vartotojų kainų indeksą, kūno masės ir netgi laimės indeksą. O koks yra dizaino indeksas? Pasaulio, Europos ar Lietuvos? Ar tokį indeksą įmanoma fiksuoti, pateikti, apskaičiuoti? Ar bent nujausti? Juk iš tokio dizaino indekso galima būtų labai daug spręsti apie šalies kultūros, pramonės lygį, visuomenės poreikius ir lūkesčius, požiūrį į aplinką ir pačius save. "Dizaino Indeksas LT" - tai daugiametis projektas, kurio tikslas pademonstruoti pasauliui Lietuvos dizaino pasiekimus.